Download and Read A Smile in the Mind Online Book
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“Always read something that will make you look good if you die in the middle of it.” –P.J. O’Rourke
Synopsis
This work shows how designers take the familiar and turn it into the suprising. Witty thinking is revealed as playfulness with ideas, and the book examines examples of work, to understand the ideas behind the images. It includes interviews with designers in the USA, Britain, Europe and Japan.
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